Staff Profiles

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Dr Jeff Brand  

Ph.D. (MSU), B.A.(GVSU), M.A. (U Mich.),

Dr Jeff Brand
Professor, Communication and Media and Associate Dean of Engagement.
Faculty of Society and Design
Bond University QLD 4229

Professor, Communication and Media and Associate Dean of Engagement.

Faculty of Society and Design

Office Telephone Number
Within Australia:
From overseas:

7 559 52511
+61 7 559 52511
Building Level: 1
Building: 1a. Faculty of Society and Design
Location: Bond University
Professional Biography
Dr. Brand earned a Ph.D. in the Mass Media Program at Michigan State University 1995. His doctoral research focused on the social cognitive effects of counter-stereotyped portrayals of men on television. Professor Brand earned a Master of Arts in Communication Studies at the University of Michigan in 1989. He earned a Bachelor of Arts in Journalism in 1986 from Grand Valley State University.

Dr. Brand joined Bond University in 1994. He lectures in Mass Communication, Research Methods and Statistics, Communication Technologies, Interactive Media and Computer Games.

His research program now focuses on the effects of computer games and interactivity on audiences.

Dr. Brand has published in The Journal of Communication, The Journal of Advertising Research, Educational Leadership and in leading edited texts in the communication field. He presents at conferences such as the International Communication Association, the Digital Games Research Association, the Australian and New Zealand Communication Association and the Centre for Values Research Conferences on Youth and Media. He is a reviewer to international and domestic communication journals and serves as a referee for international and domestic conferences.

Dr. Brand is consultant to the Office of Film and Literature Classification, Australian Broadcasting Authority, SBS Corporation, Interactive Entertainment Association of Australia, Australian Communications and Media Authority and ENERGEX.
Doctor of Philosophy - Michigan State University
Bachelor of Arts - Grand Valley State University
Master of Arts - University of Michigan
Professional admission & memberships

Information Technology Advisory Group

Emerging Technology Committee

HSS Higher Degree Research Committee

Other professional appointments

Consultant - Interactive Games and Entertainment Association

Consultant - Australian Communications and Media Authority

Classification Advisory Committee - Australian Law Reform Commission

Consultant - Special Broadcasting System - Policy Branch

Consultant - Australian Classification Board

Recent Keynote Addresses
  • The Future of Enriched e-Textbooks in the Attention Economy
    Pearson Annual Sales Leadership Conference (2011), Pearson Education Australia
  • Smarter than you think! Video Games and the future of the knowledge economy
    Professional Forum Industry Lunch - Customs House 2010, Bond University
  • Games and society: The engine of digital life
    2nd International ISFE Experts Conference 2007, Interactive Software Federation of Europe
  • The Implications of Interactivity for Media Impact
    International Ratings Conference 2007, OFLC
Research interests & research expertise

Dr. Brand has spent a decade developing a career focused on exploring the cognitive and behavioural effects of electronic media on young audiences. The program of research has focussed on stereotyping in the media and stereotypic attitudes of youth, on effects of advertising on the materialistic values of youth, and on the effects of news on youth knowledge about social and political reality.

Jeffrey Brand
(Link to personal researcher page)

Recent Publications
  • The diverse worlds project: narrative, style, characters and physical world in popular computer and video games
  • Digital Australia 2016
  • Digital New Zealand 2016
  • Uncoupling mobility and learning: When one does not guarantee the other
  • Minorities and the mass media: Television into the 21st century
  • One Goal, One Community: Program Development and Research Results from Bondís International Anti-Bullying Program
  • Public relations: An overview
  • Sources of News and Current Affairs
  • Interactive Australia 2007 : facts about the Australian computer and video game industry
  • Representations of ALANA in Computer and Video Games