Staff Profiles

Staff Photo

Prof Jeff Brand  

Ph.D. (MSU), M.A. (U Mich.), B.A.(GVSU),

Prof Jeff Brand
Professor, Communication and Media and Associate Dean of Engagement.
Faculty of Society and Design
Bond University QLD 4229
Australia


Title
Professor, Communication and Media and Associate Dean of Engagement.

Department
Faculty of Society and Design

Telephone
Office Telephone Number
Within Australia:
From overseas:

7 559 52511
+61 7 559 52511
Location
Building Level: 1
Building: 1a. Faculty of Society and Design
Location: Bond University
Professional Biography
Professor Jeff Brand is an internationally recognised and nationally awarded career academic in the discipline of communication and media with expertise in quantitative research methodology, an intellectual interest in policy for the digital economy, and leadership experience in tertiary operations and governance.

In 2013 he was awarded a national Excellence in Teaching Citation from the Australian Office of Learning and Teaching for using Minecraft as a Virtual Learning Environment. He founded Bachelors of Multimedia and Computer Games at Bond University in 2007 and the Bachelor of Interactive Media and Design in 2013.

He has served as Director of Capacity Building for the Collaborative Research Network at Bond, Chair of the Bond University Higher Degree Research Committee, Head of School, Associate Dean, and Chair of the Human Research Ethics Committee. He currently serves as Associate Dean for Engagement and International in the Faculty of Society and Design and Convenor of the research mentorship program.

Professor Brand is the lead author of the Interactive Australia and Interactive New Zealand series of national computer games audience studies supported by the Interactive Games and Entertainment Association, author (with Prof. Mark Pearson) of Sources of News and Current Affairs published by the Australian Broadcasting Authority and co-author with inter-institutional colleagues in SBS research Living Diversity and Connecting Diversity.
Qualifications
Doctor of Philosophy - Michigan State University
Master of Arts - University of Michigan
Bachelor of Arts - Grand Valley State University
Professional admission & memberships

Graduate, Australian Institute of Company Directors (GAICD)

Other professional appointments

Consultant - Interactive Games and Entertainment Association

Consultant - Australian Communications and Media Authority

Classification Advisory Committee - Australian Law Reform Commission

Consultant - Special Broadcasting System - Policy Branch

Consultant - Australian Classification Board

Recent Keynote Addresses
  • The Future of Enriched e-Textbooks in the Attention Economy
    Pearson Annual Sales Leadership Conference (2011), Pearson Education Australia
  • Smarter than you think! Video Games and the future of the knowledge economy
    Professional Forum Industry Lunch - Customs House 2010, Bond University
  • Games and society: The engine of digital life
    2nd International ISFE Experts Conference 2007, Interactive Software Federation of Europe
  • The Implications of Interactivity for Media Impact
    International Ratings Conference 2007, OFLC
Research interests & research expertise

Consultancies have included media, telecommunications and industry organisations as well as government regulators and policy offices such as the Australian Communications and Media Authority, SBS Broadcasting Corporation, Australian Classification Board and the Interactive Games and Entertainment Association. He has served on the advisory committee of the Australian Law Reform Commission review on Media Classification.

Recent research grants

Interactive Games and Entertainment Association (iGEA) for Digital Australia 2018 and Digital New Zealand 2018, two national studies of and computer games attitudes and behaviours.

Interactive Games and Entertainment Association (iGEA) for Digital Australia 2016 and Digital New Zealand 2016, two national studies of and computer games attitudes and behaviours.

Office of Film and Literature Classification (OFLC) for catalogue of classification schemes in 22 countries around the world.

Special Broadcasting Service (SBS) to serve as chief methodologist on the SBS studies on trends in multicultural Australia related to the SBS charter.

Australian Communications and Media Authority (ACMA) to study Childrenís Television Advertising.

Australian Broadcasting Authority (ABA) to conduct a national study of Australian audiences uses of and attitudes toward community television.

Publications
Jeffrey Brand
(Link to personal researcher page)

Recent Publications
  • University student experiences of mobile learning: One year beyond commencement
  • The diverse worlds project: narrative, style, characters and physical world in popular computer and video games
  • Digital Australia 2016
  • Digital New Zealand 2016
  • Uncoupling mobility and learning: When one does not guarantee the other
  • Minorities and the mass media: Television into the 21st century
  • One Goal, One Community: Program Development and Research Results from Bondís International Anti-Bullying Program
  • Public relations: An overview
  • Sources of News and Current Affairs
  • Interactive Australia 2007 : facts about the Australian computer and video game industry