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Mass Media
COMN12-203
SUBJECT OVERVIEW
| Level: | Undergraduate Subject |
|---|---|
| Faculty/School: | Faculty of Humanities & Social Sciences, School Communication & Media |
| Semesters Offered: | September 2013 - Standard |
| Credit Value: | 10 credit points |
| Subject Enquiries: | Reception HSS Faculty Services Telephone: +61 7 5595 2522 Email: hss@bond.edu.au |
| Study Abroad availability: | Available to Study Abroad students |
| Subject Outline: | January 2013 [ Standard ] |
University Subject Timetable
Synopsis
This subject is designed to provide a thorough grounding in media theory and research through emphasis on media production, audiences and the effects of the media in society. Special emphasis is given to the ways in which news is selected, produced and disseminated. A variety of case studies offer students an opportunity to develop their personal and professional understanding of mass communications by using current research techniques, methods and procedures.
Prior Knowledge
Nil
Learning Objectives
After completing this subject, successful students will be able to evaluate theories and debates about media practices and better understand media institutions, messages, technologies, audiences and outcomes to improve professional capacity for thoseworking with or in the media.