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Corporate Strategy
MGMT71-701
SUBJECT OVERVIEW
| Level: | Postgraduate Subject |
|---|---|
| Faculty/School: | Faculty of Business, School of Business |
| Semesters Offered: | September 2013 - Bond-BBT September 2014 - Bond-BBT |
| Credit Value: | 10 credit points |
| Subject Enquiries: | Email: business_reception@bond.edu.au |
| Study Abroad availability: | Not currently available to Study Abroad students |
| Subject Outline: | Currently unavailable |
University Subject Timetable
Synopsis
The primary aim of the subject is to enhance and refine a capability for strategic thinking. Specific objectives are: an ability to develop a strategic assessment of a situation comprising a strategic threshold; critical appreciation of classic and contemporary principles of strategy; skill in application of strategic concepts and principles in analysis of corporate capability, situational opportunities, executive choice and implementation of strategic change; insight into practical aspects of the management of strategic direction. A competitive outlook will have already been developed from the standpoints of different functional and discipline specialities such as accounting, marketing, human resources and economics. With this in view the subject compares contemporary thinking about business strategy with classic strategic thinking through class discussion of conceptual material and application in case studies. A balance will be maintained between theory and practice.