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Market Research and Analysis
MKTG13-303
SUBJECT OVERVIEW
| Level: | Undergraduate Subject |
|---|---|
| Faculty/School: | Faculty of Business, School of Business |
| Semesters Offered: | May 2013 - Standard September 2013 - Standard January 2014 - Standard May 2014 - Standard September 2014 - Standard |
| Credit Value: | 10 credit points |
| Subject Enquiries: | Email: business_reception@bond.edu.au |
| Study Abroad availability: | Available to Study Abroad students |
| Subject Outline: | May 2013 [ Standard ] |
University Subject Timetable
Synopsis
Appreciation of the role of market research in the formulation and solution of marketing problems and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling and field operations) and data analysis techniques. Applications of modern market research procedures to a variety of marketing problems are explored.
Prior Knowledge
Students must have completed MKTG11-100 Marketing or equivalent in order to undertake MKTG13-303.