Market Research and Analysis
|Faculty/School:||Faculty of Business, School of Business|
|Semesters Offered:||May 2013 - Standard|
September 2013 - Standard
January 2014 - Standard
May 2014 - Standard
September 2014 - Standard
|Credit Value:||10 credit points|
|Subject Enquiries:||Email: firstname.lastname@example.org|
|Study Abroad availability:||Available to Study Abroad students|
|Subject Outline:||May 2013 [ Standard ]|
Appreciation of the role of market research in the formulation and solution of marketing problems and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling and field operations) and data analysis techniques. Applications of modern market research procedures to a variety of marketing problems are explored.
Students must have completed MKTG11-100 Marketing or equivalent in order to undertake MKTG13-303.