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Marketing
MKTG11-100
SUBJECT OVERVIEW
| Level: | Undergraduate Subject |
|---|---|
| Faculty/School: | Faculty of Business, School of Business |
| Semesters Offered: | May 2013 - Standard (Group B, TBA) May 2013 - Standard (Group C, TBA) May 2013 - Standard (Group A, TBA) September 2013 - Standard (Group A, TBA) September 2013 - Standard (Group B, TBA) September 2013 - Standard (Group C, TBA) September 2013 - Standard (Group D, TBA) January 2014 - Standard (Group A, Bronwyn Cribbes) January 2014 - Standard (Group B, Bronwyn Cribbes) January 2014 - Standard (Group C, Bronwyn Cribbes) May 2014 - Standard (Group A, TBA) May 2014 - Standard (Group B, TBA) May 2014 - Standard (Group C, TBA) September 2014 - Standard (Group A, TBA) September 2014 - Standard (Group B, TBA) September 2014 - Standard (Group C, TBA) September 2014 - Standard (Group D, TBA) |
| Credit Value: | 10 credit points |
| Subject Enquiries: | Email: business_reception@bond.edu.au |
| Study Abroad availability: | Available to Study Abroad students |
| Subject Outline: | May 2013 [ Standard (Group A, TBA) ] May 2013 [ Standard (Group B, TBA) ] |
University Subject Timetable
Synopsis
The challenge for marketers is really very simple : it is to create an exchange with customers that offers benefit to both the customer and the marketer. To facilitate the exchange, it is obvious that the marketer must offer something of value to the customer - and rather obviously, the exchange must be of value to the marketer as well. The real challenge is in implementing this fairly simple principle. Customers are not always sure what they want, and marketers are not always sure they can deliver what they think the customer wants. This subject is designed to help you understand the complexities of the relationship between marketers and customers, and to help you develop an understanding of how firms manage their relationship with customers. This subject tackles that task in three stages. In the first stage, we develop an understanding of the nature of customers. In the second stage, we explore the marketing tools that the marketer has at his/her disposal in order to manage the relationship with the consumers.In the third stage, we examine the broader environment within which the marketer operates.
Prior Knowledge
No prior knowledge required.