Subject Search
Strategic Marketing
MKTG13-320
SUBJECT OVERVIEW
| Level: | Undergraduate Subject |
|---|---|
| Faculty/School: | Faculty of Business, School of Business |
| Semesters Offered: | May 2013 - Standard September 2013 - Standard May 2014 - Standard September 2014 - Standard |
| Credit Value: | 10 credit points |
| Subject Enquiries: | Email: business_reception@bond.edu.au |
| Study Abroad availability: | Available to Study Abroad students |
| Subject Outline: | May 2013 [ Standard ] |
University Subject Timetable
Synopsis
Strategic marketing focuses on the highest level marketing and management decisions. Cornerstones of the subject are the selection of target market and positioning products and services. The subject gives considerable emphasis to the analysis of markets and competitors, development of long-term marketing advantages, and the management systems required to support a marketing strategy.
Prior Knowledge
Students must have passed MKTG11-100 Marketing and MKTG13-303 Market Research and Analysis or equivalent in order to undertake MKTG13-320. Students must be in 5th semester or more.